2015-11-24 Twitter Follower Analysis of Virginia University Alumni Associations
The primary goal of any alumni association is to maintain and strengthen the ties between its alumni, the community, and the mission of the university. With social media, it's easier than ever to connect with current and former graduates on Facebook , Instagram or Twitter with a simple invitation to "like us" or "follow me." Considering just one of these social platforms, we recently analyzed the Twitter networks of twenty-three (23) Virginia colleges and universities to determine what, if any, social characteristics were shared among the institutions and whether we could gain any insight by examining the public profiles of their respective followers. The colleges of interest, ranked by number of followers in Table 1, vary in size, mission, type of institution, admissions selectivity and perceived prestige. Each of the alumni associations has maintained a Twitter presence for an average of six (6) years. The oldest Twitter account belongs to Roanoke C