2022-08-17: Collaborative Study Highlighting the Importance of Web Ads Funded by IMLS

Drexel CCI and ODU WS-DL will be collaborating in an IMLS-funded project to study web advertisments. We are pleased to announce that a new collaboration between Drexel University College of Computing & Informatics and the ODU Web Science and Digital Libraries (WS-DL) Research Group has been funded by the Institute of Library and Museum and Library Services (IMLS) for the amount of $149,479. The two-year project, "Saving Ads: Assessing and Improving Web Archives' Holdings of Online Advertisements" is led by WS-DL alumnus Mat Kelly with WS-DL's Michael L. Nelson and Michele C. Weigle and Drexel CCI's Alex Poole as co-investigators. This work will focus on the preservation of online advertisements in the past and help to inform methods going forward. Online ads have a similar, if not great cultural significance as print advertisements. For example, embedded ads for masks since the beginning of the COVID-19 pandemic in Spring 2020 depict social n